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Financial Times, May 25, 1992

Up in the Air, a Novel Dirigible

It may look like an 80-foot basketball with ears, but Hokan Colting says it's the future of lighter-than-air travel - and maybe advertising. The expatriate Swede and former balloon pilot says he figures his airship could compete with and even replace the Goodyear and Fuji blimps. The unique dirigible is spherical rather than cigar-shaped and has an 80-hp engine mounted on each side. Unlike a blimp, it doesn't need air flow to move: it can turn on a dime, hold its position and move up and down like a helicopter - and it only takes one man instead of 20 to land it. Colting says it will sell for about $1.3-million (Blimps go for $2-million). That is, if he can convince investors to make the prototype a reality.